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Arquivo para a ‘Digital Midia’ Categoria

The night of culture and humanism

19 Oct

Edgar Morin considers contemporary culture something broader than what is considered and was theorized as mass culture, for him it goes beyond media culture, which is in full decline, despite reactions from the art world in some segments, in general it deals with death, the dark and contempt for symbols, values, myths and images related to everyday life and the collective imagination, but regional, religious and humanist cultures persist in an act of resistance.

The industrial process and the success of performance and productivist values ​​hide what is processed in the spirit, something Morin calls “industrialization of the spirit”, this second colonization is not processed horizontally conquering territories, but vertically penetrating the human soul and obscuring it.

The cultural industry has set in motion a third culture (in addition to classical and natural, I would call original), but there is a human resistance that comes from the original culture of each people and each specific culture, but the idea of ​​colonizing is alive.

The multicultural realities present in mass culture are not autonomous, so the idea is to demolish (or erase) the institutions that can resist this new “colonization”, and resistance can only arise from the cultures of peoples, from their original development of culture and its religions and beliefs.

Although one can criticize the current media culture, social networks are a ties between actors that can be made through them, it does not find a society devoid of culture to be omnipresent, it contains social values ​​and symbols, beliefs and ideologies , and in them the transcendental factors are still impregnated, it is not a separate culture.

In Morin’s view, mass culture integrates and disintegrates at the same time in a polycultural reality, it makes contain, control, censor (also in many cases by the state and by the churches) tending to corrode and disintegrate other cultures.

It is now a cosmopolitan and planetary culture, and it will constitute the first truly universal culture in the history of mankind, while conservative thought considers it plebeian barbarism, left-wing critics consider it an opiate of the people and deliberate mystification , and so the only perspective seems to be the authoritarian one.

In the authoritarian case, the state must control the production and distribution of “cultural goods”, while in the democratic case the large cultural groups must dictate the media controlling the production and distribution of content, here digital media is present.

Both currents agree in the criticism of mass culture, classifying it as a poor cultural product, of low aesthetic quality and without originality (kitsch).

The great solution pointed out by Morin is in the structure of the imaginary: the use of archetypes that order dreams, without the standardization of mythical and romance themes, art is a great reaction in this field, the cultural industry was reduced to archetypes and stereotypes, who outside of these there is no cultural “insertion”, and her prisons are individualized products.

It’s not about accepting diversity, but increasing consumption, just as it did with the pop culture of the 60s, movies, radio or TV shows (now lives and stories) are solely aimed at maximizing profit and audience (likes and fanpages).

In religious terms, syncretism is the most suitable word to translate the tendency to homogenize culture and dictate values ​​and the comicity used to these themes plays the role of destroying its essence and originality, everything is similar or equal.

Children’s cultural content is invaded by themes of adult consumption: they are presented in a simplification that takes them (to adult viewers too) as children.

Even leisure is not just a way of allowing a balance of life, but it is invaded by mass culture, the so-called “resorts”, the beaches and leisure places are invaded by the “cultural industry”, everything within reach, just by an app.

This crisis is neither temporary nor fleeting, a great civilizing crisis may emerge from it, but it is necessary to have hope despite the public blindness.

MORIN, Edgar. (1997) Cultura de massas do século XX. (20th century mass culture). trad. Maura Ribeiro Sardinha. 9ª. edição. Brazil, Rio de Janeiro, Ed. Forense. 

 

 

 

Digital transformation beyond Buzzword

21 Oct

We alerted and problematized in the 10 years of this blog the transformation that was being led by digital changes, social, educational, industrial and even behavioral aspects, most of the skeptics reacted, mocked or despised a real change that was happening.

The pandemic has shown that more than necessary tools can build bridges, establish new relationships, energize companies and avoid wasting time, money and especially in these times, endangering health.

Now everyone lives in the digital reality, companies have survived through online services, families, social groups, public services and meetings of various types depend on digital tools, shows depend on lives, meetings or posts on social media tools.

A buzzword emerged very strongly called the “digital transformation”, but the danger of opportunism is great for companies and sites that exploit and mystify these services and charge dearly for it, so some concepts are necessary, first what happens differently in generation Z of previous call of millennials, those who were born at the beginning of the millennium, therefore before the year 2000, which is now 22 to 37 years old.

The millenials followed the evolution of the Web (the pages, websites and blogs), they were born in a reality in which computers were an appliance, so they were only used at home and optionally at school, while generation Z through cell phones took the digital world to everywhere, create chat groups and behave differently with the credibility of websites, blogs and media networks, create their own relationships and idols, in general different from everything that is known.

Although more closed and with a tendency to have little social relationship, they are more critical than millennials, who are more anxious, more efficient and more demanding.

Thus, relations with the market are very different, they return to prefer shopping in physical stores and select well what they buy, less impulsive and already have the technology with excellent support, although very connected they already know the limits of technology.

Major economics magazines like Forbes and Fortune have done generation Z analyzes to understand the necessary market transformation, Forbes says it represents 25% of the current world population, digital is a natural part of their lives, like TV and the radio of past generations, while Fortune claims that 32 of generation Z are striving for a job of their dreams and rule out taking on any job, although temporarily accepted to lift the future.

Thus the old CRMs (Customer Relationship Management) do not work and many criticisms and analyzes made for the millennial generation are outdated.

According to Kasey Panetta, a researcher at Gartner, 5 new concepts are emerging: Composite architectures, agile and responsive architectures, Algorithmic trust, products, links, websites and reliable transactions, Beyond silicon, the limits of Moore’s law of the evolution of computers, now technologies smaller and more agile are sought, Formative Artificial Intelligence (AI) adaptation to the client, customization of services, times and location, and the Digital Me concept, a kind of passport to the digital world, tools and websites that already know the client and their needs, forms of behavior and preferences.

So the entire digital universe that seemed stable is also going to collapse and much of what is called “digital transformation” is just a digital mystification.

Panetta, Kasey. 5 Trends Drive the Gartner Hyper Cycle for Emerging Technologies, 2020. Available at: https://www.gartner.com/smarterwithgartner/5-trends-drive-the-gartner-hype-cycle-for-emerging-technologies-2020, Access: September 15, 2020

 

The cultural crisis and the pandemic

15 Apr

The second great blindness of the Western crisis is culture, the book Anything Goes by Theodore Dalrymple, pseudonym of english´s psychiatrist Anthony Daniel who treated dangerous prisoners, is an anthology of short stories written from 2006 to 2009, and called his studies declinology (see the video below) but in the book cited there are beautiful passages on how to read a culture. in many countries. 
Since the dawn of human culture, the discovery of the Chauvet Cave (dated 32,000 BC) proves this, man builds and records his culture, and here a parallel with #StayAtHome this is done in a cave, probably a meeting place and protection of families.
It may seem too much the term used by Peter Sloterdijk, but human domestication is nothing other than the structuring of “domestic” life, and also the Greek origin of the word oikos-nomicus (we have already made a post) means oikos – home.

We add here Xenophon’s Socratic dialogue, which refers to the term how to be a good gentleman, Kalokagathos (good in beautiful, in Greek), which is thus a reference to culture.
Byung Chul Han, who wrote Salvação do Belo, where he criticizes the culture of the plain and in particular that of Jeff Koon and his sculptures of “baloons” (figure) that say a lot or nothing, the desire for total immunity, without seeking the co-immunity, concept of its master Sloterdijk, that can be applied to the current pandemic.
A hard article, even for me as an appreciator of Chul Han, about the current pandemic crisis, published in El País, states that: “it seems that Asia controls the epidemic better than Europe”, quotes the data of March 20 when the epidemic had not yet reached its peak in Europe and is based on the disciplined and ancestral structure of the east. 
Earlier than us, they bet on Big Data, says the author, and “they suspect that big data may have enormous potential to defend themselves against the pandemic” says in the article by El País, but warns that this could lead to a digital dictatorship, as in China and this is not a change.
About the current culture, the author affirms “today not only the polished is turned to the beautiful, but also the ugly” in the work A Salvação do Belo (page 19), we hope that the scourge of the virus will move our hearts and make us go from discovery from interdependence, as Morin says, to solidarity.
https://veja.abril.com.br/videos/clube-do-livro/uma-aula-de-decliniologia-com-theodore-dalrymple/  

 

Women and new media

09 Mar

The women’s day was yesterday, the prospect of a non-sexist society is very distant, even in European countries I contacted with sadness that sexism is still a general culture, for example, harassment in France has high rates and in Portugal there are recent cases , where even a Supreme Court judge expressed his machismo in a case of domestic violence that he judged.

Wikipedia is the 5th.

The most accessed site in the world, it has more than 6 million entries, and despite having problems with editing and corruption in its entries, which is treated but can go online and cause confusion, its importance is undeniable, and denying it is not living the present reality.

New media is no different, Wikipedia the 5th. most read site in the world, it has recently been reported that the majority of women influential in scientific investigations are ignored by the site.

The article written by James Vicent in August 2018 in The Verge Magazine, says that 82% of the biographies are written about men, cites the example of Teresa Woodruff, a scientist who had no entry on Wikipedia (now has), and was named one of the most influential people in investigations and Artificial Intelligence by Time magazine in 2013.

Another influential researcher cited is Jessica Wade, a physicist at Imperial College London who wrote Pineau’s new entry, a system called QuickSilver, and spoke about Wikipedia:

“… it is incredibly biased and the under-representation of women in science is particularly bad”.

The article focused on AI research and also cited robotics researcher Joële Pineau.

However, new media have given women power and a voice too, it is undeniable that a number of excluded social groups, cultures almost disappeared, and many minorities now have a voice thanks to new media.

In social media media, facebook and instagram, there are countless cases of exposure of sexist images and content, which are not always denounced and punished for offensive practices

 

 

Digital influencer, the power in new media.

25 Feb

Digital influencer is a new area of expertise in the media, since the first bloggers they exist, they talk about curious things from serious topics, to cooking, fitness, sports or anything that is on the rise at a given moment, those that are successful mean a lot in in terms of statistics and funding, but little in terms of serious and political content.
I quote from a Brazilian Felipe Neto, around 32 years old, I didn’t go check it out, I just read it somewhere, sometimes he’s smart, sometimes comedian and ironic, he talks about everything, especially unpublished cultural facts, like the Passos Family that formed a “ trupe ”that won with a carnival satire marchinha (*primary sing of carnival) “The fault is of the PT (left party)” on CBN radio won the marchinhas contest.
They say he has millions of followers; I didn’t check it out and there are also “robots” and “influencers” capable of producing values, but the visualizations are really astronomical. You must be unaware of Christian Figueiredo, who is around 21 and has already launched a book “Eu sou loko” (I´m crazy) and has already done marketing for Colacoca (or other) and Disney, and if it goes to a mall it will drive teenagers crazy, ask your son, nephew or grandson who he is , 50% chance that they will know.

The Santa Catarina´s Luba, Lucas Feurschütte. he is around 25 years old, and has already made a successful video with Christian Figueredo asking: “Are you a gay”, there is a third party that I don’t know who participates, but maybe he’s also successful, his success is Luba TVGames ( around 230 thousand followers), I will not exhaust the list, I just point out an unknown universe of those over 30 years old, at least the vast majority, young people are under their enormous influence.
If your son is a teenager, pay attention to these names: Júlio Cocielo, who got involved in a controversy for making a racist comment about the player Mbappé, oh this you know, another name is Luccas Neto, 25 million subscribers and billions of views,
The third in Brazil is Kéfera Buchmann do 5inco Minutos channel, I don’t know how ironic it is with the American program 60 minutes, but it talks about beauty, sketches, parodies and has a very fine humor and 11 million followers, Whindersson Nunes, who once in a lecture I played with him and all teenagers reacted, and the adult who would say the conversation did not understand anything, and of course, Felipe Neto.
From other countries all I know is youtuber PewDiePie, a Swedish comedian around 30 years old, I discovered that his name is Feliz Arvid Ulf Kjellberg, and also those from Instagram, but there are “common” media names like Cristiano Ronaldo and Messi players. soccer, Beyoncé and Selena Gomez singers, Justin Bieber singer and others, personally I am a follower of friends and family.
It’s all I know, I dedicate myself little to these conversations, but the desire for power made me go after what young people are concerned about, in 3 or 4 years they will be in college and I don’t want to miss the joke, or the conversation, or the “ power ”that people of our age lost to young people.
Oh, it’s all media people, yes, but the new media philosophers (its comm

 

Between Vertigo and Two Popes

04 Feb

Brazilian democracy does not yet have depth and maturity, everything is polarized between two exclusive points of view and both authoritarian, but neither is the case of Democracy in Vertigo with a clear interpretation of the facts of the young director Petra Costa, nor Dois Papas (Two Popes) under the direction of Fernando Meirelles, are good directors and have a view of the facts.

I start with Fernando Meirelles because it was his interview at Roda Viva (Brazilian TV program) that encouraged me to talk about the Brazilian Oscar nominations, which should make us all proud, although we may disagree, we need to learn this democratic right, both have cultural foundations.

Meirelles explained his vision of Francisco, which would be the original script of the film, which gradually became the dialogue and the admission of papal mistakes, both made mistakes, as we all do in life, but both manage to dialogue and look at the future of the church and man.

Brazilian democracy lacks this to admit the mistakes of the past, but it is clear, first of all, to know it well, otherwise this will never be possible and in this sense I value and liked the film by Pedra Costa.

In fact, it is necessary to know her story, Elena, her first film has what characterizes her and seems to be the guiding thread of her style, puts her “gaze”, which is clear by putting in the documentary she makes a swirling dance , reminiscent of the deceased sister and closes in a close-up of her eye, I mean, she sees herself putting her vision on the facts.

Seeing the debate, and remembering the films of Meirelles O Fiel Jardineiro (2005) and Cidade de Deus (2002), I see that the debaters (in tv program) know little about his work and are fixated on their own polarized opinions about the film, I also highlight the little trendy but excellent film “Essay on blindness” (2008) that would fit very well for what happens in Brazilian culture.

Both Petra’s documentary and Meirelles’ film have emotion, good images and photography, in short they are good, but most will stay with the polarization and not with the dialogue that art seeks.

 

Golden Globe Winners

07 Jan

The highlight is the winner of best actor Brad Pitt in Era once in Hllywood, who had two fair Anthony Hopkins nominations in Two Popes and Al Pacino in The Irishman, best actress went to Awkwafina (The Farewell) who had the nomination of Emma Thompson (Late Night) , the awards can reverse at the Oscars, although the Golden Globe is always considered a preview.
Best dramatic film was for 1917, which won best director also Sam Mendes,
where the Irishman, Joker and Two Popes competed, I didn’t watch the winner, but i had posted that I expected a surprise, which happened, best comic or musical film went to Once time in Hollywood, which deserves to be seen because it also won best screenplay.
Joker won a consolation award with the best soundtrack, i didn’t see the film protesting the praise of violence and an attempt to justify human wickedness in times of autocrats and dangers of war I consider inappropriate for all ages.
The Golden Globe sits an numerous list of award-winning, best actress in series went to Phoebe Waller-Bridge, best actress in miniseries Michelle Willaims, Best actor in a miniseries for Russell Crowe, etc. appear those competitions between children who give medals to All.
One last highlight is the best foreign film for Parasite, those who watched really are impressed with the film.

 

Missing Dialogue

22 Oct

There were no dialogues, there were still abysses, and we were not always clear, there were no clearings, but abysses, few safe bridges, and much lack of love and disrepute.
Brazilian writer Elisa Lucinda says: “My literature is full of this subject of injustice in the world, love as a great antidote is one of my favorite themes” (Interviews Dialogues, Itaú Cultural, 2017).
He wrote about Fernando Pessoa: “The Knight of Nothing”, along with Rubem Alves: “The Poetry of the Encounter”, about its fullness in “Vozes guardadas”, are the ones I know, but there are others in my pile for when the leave space for the pleasant ones.
Elisa Lucinda is an actress, singer, journalist, teacher, singer and poet, little known by the mainstream media, even by committed and conscientious people, but it is an “unprecedented binge”, as she likes to refer to her books, loves and revere.
It makes the most beautiful, unprejudiced and authentic defense of the books: “Children go to school and leave without knowing that book is art, that writer is an artist, unaware that when they love Harry Potter, Snow White and Sun Quixote in the movies, this was all a book. ”
In a time of absent dialogue it is good to remember this brilliant writer, who wrote in the latest fashion book:
“In the sweet seas and in the difficult waters of the raw life, my joy continues, continues.
Stripped of guns and fears, I’m more beautiful naked”, writing Elisa.
If many are afraid, if the news is harsh and unhealthy, we will not be silent or afraid because we will pluck fear out of our hearts and fight the madmen in the streets.
There are no bridges, they erect walls, close doors and talk about darkness, as for us, we keep searching for clearings

 

 

 

Revolutionary method for videos

19 Sep

Researchers at Carnegie Mellon University have developed a method that without human intervention modifies a video content from one style to another. The method is based on a data processing known as Recycle-GAN that can transform large amounts of video making them useful for movies or documentaries.

The new system can be used for example to color films originally in black and white, some already made like the one shown in the video below, but the techniques were expensive and needed a lot of human effort during working hours.

The process arose from experiences in virtual reality, which in addition to the attempts to create “deep falsities” (altering objects or distorting contents, could appear a person inserted in an image, without it was allowed, in everyday scenes almost always happens this and much people do not accept.

“I think there are a lot of stories to tell,” said Aayush Bansal, a Ph.D. student at the CMU Robotics Institute, who said of a film production that was the main motivation to help design the method, he said, allowing that the films were produced faster and cheaper, and added: “it is a tool for the artist that gives them an initial model that they can improve,” according to the CMU website.

More information on method and videos can be found at Recycle-Gan website.

 

 

Brief history of the lie

11 Sep

People always tell stories in a way that their story seems a little better than it is, understand story with h are not those of the books, but the facts for which there are artifacts, which in law is called instrumental proof.
One could go in classical antiquity, where we would find Diogenes to look for an honest man with a flashlight, I would say today In times of partisanship, which seem more fanciful football fanatics or some kind of fundamentalist belief, the truth is distorted everywhere, the recent fact in Brazil of the Bolsonaro stab had from conspiracy theories of a poorly executed crime, to whoever defended that it was all a staging, this said by intellectuals … amazing.
In recent history I find the thinker and poet of the Spanish Modernism António Machado y Ruiz, who wrote La verdad is also invented, so fake news are older, what has changed now is that intellectuals of little notoriety and ignorant people can also do so, and with it to gain a false reputation, but it is in fact notoriety.
Antonio Machado y Ruiz and encounter three very interesting phrases: “Never lose contact with the ground because only then will you have an approximate idea of ​​your height”, and “if it is good to live, it is better to dream, and the best is to wake up” , but we should always wake up and sometimes this requires pruning, cuts would say, that the more mature the deeper.
I remember Cecilia Meirelles’s phrase: “I learned from the primroses to let myself be cut and to return always in full,” I also remember the Poem by Mário de Andrade, The Valuable Time of the Mature.
In the novel The Less Traveled Way, Scott Peck makes a statement to think: “It may seem less objectionable to fool the rich than the poor, but it is a mistake. Under the law, there are differences between committing a fraud in a business, handing over the fake income statement, using scrapbooks on a test, or saying at home that you stayed to work late when you are unfaithful. It is true that some mistakes are worse than others, but in reality they are not all lies and betrayals, “he would say in politics, to” believers.”
I remember once again Antonio Machado y Ruiz: “It is proper for men of medium-sized heads to invest against everything that does not fit in their heads,” those who invest the most against others have dogmatic truth, medium wisdom (if any) and arrogance to pounds.
I continue to invest in education that is neither dogmatic nor pragmatic, but the hermeneutics of the one who always doubts and is always open to the thought of the Other.