Arquivo para March 22nd, 2018

Codified: For a Design Philosophy

22 Mar

Vilém Flusser was a Czech, brazilian citizen naturalized, died in 1991, who worked for about 20 years as professor of philosophy, journalist, lecturer and writer in Brazil and then back in his country of birth to the Czech Republic.
His books are being republished in Brazil, including all his writings, and I began rereading The Coded World – for a philosophy of Design.
His work goes beyond the influences he received from Roland Barthes, Marshall McLuhan, because his philosophy is itself with elements of phenomenology and existentialism.
Rafael Cardoso’s introduction to the book highlights his change of thinking about the modern media he just saw born: “unlike most modern philosophers, who tend to focus their analysis on verbal language or mathematical codes, Flusser part of its gigantic power of reflection to images and artifacts, laying the foundation for a legitimate philosophy of design and communication. “(Flusser, 2017, p.10)
He asked deep questions about the virtual world: “If a tree falls into virtual space, and there is no one online, does it generate a warning message?” Returning to the famous question of the tree falling in the forest, the difference between the material and the immaterial? Can we exchange things for not things? “(Ibid.) And concludes with an even more fundamental question:” What destination should we reserve for the detritus generated by our frantic activity of transforming nature into culture? “(FLUSSER, 2017)
It approaches the paradigm of information, an essential basis for knowledge and education, “the end of history seems to be the end of our collective ability to fight against entropy, against the breakdown of meaning and form. If the basis of what we understand by culture resides in the action of in + form, then is not it paradoxical that the excess of information leads us to the breakdown of meaning? “(Idem)
The importance of the “concept of virtuality is perhaps the best and most elegant proof of how well Flusser was right.” (Ibid.), And can no longer escape this question, use in various forms of information, communication and the arts requires opening of this “black box”, the name of an essay published in the year 1985.
Flusser, unlike apocalyptics, admits that “at least in thesis,” which should become human well-being, becomes a slave to the forces of another “nature” which it helped to artificially generate. ”
Aspects of virtuality and a codified world are uniquely developed by the author and contribute to a more serene debate on new media.

FLUSSER, V. (2013) Shape of Things: A philosophy of Design, Reaktion Books, 2013. (pages and year em Brazilian edition).