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Arquivo para February 25th, 2020

Digital influencer, the power in new media.

25 Feb

Digital influencer is a new area of expertise in the media, since the first bloggers they exist, they talk about curious things from serious topics, to cooking, fitness, sports or anything that is on the rise at a given moment, those that are successful mean a lot in in terms of statistics and funding, but little in terms of serious and political content.
I quote from a Brazilian Felipe Neto, around 32 years old, I didn’t go check it out, I just read it somewhere, sometimes he’s smart, sometimes comedian and ironic, he talks about everything, especially unpublished cultural facts, like the Passos Family that formed a “ trupe ”that won with a carnival satire marchinha (*primary sing of carnival) “The fault is of the PT (left party)” on CBN radio won the marchinhas contest.
They say he has millions of followers; I didn’t check it out and there are also “robots” and “influencers” capable of producing values, but the visualizations are really astronomical. You must be unaware of Christian Figueiredo, who is around 21 and has already launched a book “Eu sou loko” (I´m crazy) and has already done marketing for Colacoca (or other) and Disney, and if it goes to a mall it will drive teenagers crazy, ask your son, nephew or grandson who he is , 50% chance that they will know.

The Santa Catarina´s Luba, Lucas Feurschütte. he is around 25 years old, and has already made a successful video with Christian Figueredo asking: “Are you a gay”, there is a third party that I don’t know who participates, but maybe he’s also successful, his success is Luba TVGames ( around 230 thousand followers), I will not exhaust the list, I just point out an unknown universe of those over 30 years old, at least the vast majority, young people are under their enormous influence.
If your son is a teenager, pay attention to these names: Júlio Cocielo, who got involved in a controversy for making a racist comment about the player Mbappé, oh this you know, another name is Luccas Neto, 25 million subscribers and billions of views,
The third in Brazil is Kéfera Buchmann do 5inco Minutos channel, I don’t know how ironic it is with the American program 60 minutes, but it talks about beauty, sketches, parodies and has a very fine humor and 11 million followers, Whindersson Nunes, who once in a lecture I played with him and all teenagers reacted, and the adult who would say the conversation did not understand anything, and of course, Felipe Neto.
From other countries all I know is youtuber PewDiePie, a Swedish comedian around 30 years old, I discovered that his name is Feliz Arvid Ulf Kjellberg, and also those from Instagram, but there are “common” media names like Cristiano Ronaldo and Messi players. soccer, Beyoncé and Selena Gomez singers, Justin Bieber singer and others, personally I am a follower of friends and family.
It’s all I know, I dedicate myself little to these conversations, but the desire for power made me go after what young people are concerned about, in 3 or 4 years they will be in college and I don’t want to miss the joke, or the conversation, or the “ power ”that people of our age lost to young people.
Oh, it’s all media people, yes, but the new media philosophers (its comm