Yahoo buys Tumblr

22 May

The Yahoo´s CEO Marissa Mayer announce it officially the purchase of Tumblr by Yahoo for $ 1 1 billion (over R $ 2 Billion).

Mayer explained that Tumblr is experiencing a very good time, and Yahoo promisesYahooTumblr

to “not screw up”, referring to the contents of free videos and audios very accessible and Brazil is the second largest country of access to the site, after the United States.

Tumblr was launched in 2007 for the publication of texts, images, links, videos and audios in a microblog format.
Grown rapidly and now has 107 million microblogging platform with over 300 million monthly unique visitors and 120,000 registrations per day.

Tumblr has 175 employees, published in 12 languages​​, claims to have 107.9 million blogs and 50.7 billion of publications, while Yahoo founded in 1994 has 11 500 employees.

The purchase reflects concern with stiff competition from Google, the company grew 36% in the first quarter of 2013, on March 31 tallied U.S. $ 390.3 million, up from $ 286.3 million in the same period of 2012 but their ad revenue fell 11% in the quarter to $ 455 million, and gains on search engine fell 10% to $ 425 million.



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