The night of culture and humanism
19
Oct
Edgar Morin considers contemporary culture something broader
than what is considered and was theorized as mass culture, for him it goes beyond media culture, which is in full decline, despite reactions from the art world in some segments, in general it deals with death, the dark and contempt for symbols, values, myths and images related to everyday life and the collective imagination, but regional, religious and humanist cultures persist in an act of resistance.
The industrial process and the success of performance and productivist values hide what is processed in the spirit, something Morin calls “industrialization of the spirit”, this second colonization is not processed horizontally conquering territories, but vertically penetrating the human soul and obscuring it.
The cultural industry has set in motion a third culture (in addition to classical and natural, I would call original), but there is a human resistance that comes from the original culture of each people and each specific culture, but the idea of colonizing is alive.
The multicultural realities present in mass culture are not autonomous, so the idea is to demolish (or erase) the institutions that can resist this new “colonization”, and resistance can only arise from the cultures of peoples, from their original development of culture and its religions and beliefs.
Although one can criticize the current media culture, social networks are a ties between actors that can be made through them, it does not find a society devoid of culture to be omnipresent, it contains social values and symbols, beliefs and ideologies , and in them the transcendental factors are still impregnated, it is not a separate culture.
In Morin’s view, mass culture integrates and disintegrates at the same time in a polycultural reality, it makes contain, control, censor (also in many cases by the state and by the churches) tending to corrode and disintegrate other cultures.
It is now a cosmopolitan and planetary culture, and it will constitute the first truly universal culture in the history of mankind, while conservative thought considers it plebeian barbarism, left-wing critics consider it an opiate of the people and deliberate mystification , and so the only perspective seems to be the authoritarian one.
In the authoritarian case, the state must control the production and distribution of “cultural goods”, while in the democratic case the large cultural groups must dictate the media controlling the production and distribution of content, here digital media is present.
Both currents agree in the criticism of mass culture, classifying it as a poor cultural product, of low aesthetic quality and without originality (kitsch).
The great solution pointed out by Morin is in the structure of the imaginary: the use of archetypes that order dreams, without the standardization of mythical and romance themes, art is a great reaction in this field, the cultural industry was reduced to archetypes and stereotypes, who outside of these there is no cultural “insertion”, and her prisons are individualized products.
It’s not about accepting diversity, but increasing consumption, just as it did with the pop culture of the 60s, movies, radio or TV shows (now lives and stories) are solely aimed at maximizing profit and audience (likes and fanpages).
In religious terms, syncretism is the most suitable word to translate the tendency to homogenize culture and dictate values and the comicity used to these themes plays the role of destroying its essence and originality, everything is similar or equal.
Children’s cultural content is invaded by themes of adult consumption: they are presented in a simplification that takes them (to adult viewers too) as children.
Even leisure is not just a way of allowing a balance of life, but it is invaded by mass culture, the so-called “resorts”, the beaches and leisure places are invaded by the “cultural industry”, everything within reach, just by an app.
This crisis is neither temporary nor fleeting, a great civilizing crisis may emerge from it, but it is necessary to have hope despite the public blindness.
MORIN, Edgar. (1997) Cultura de massas do século XX. (20th century mass culture). trad. Maura Ribeiro Sardinha. 9ª. edição. Brazil, Rio de Janeiro, Ed. Forense.
