Arquivo para a ‘Tecnology’ Categoria
Digital transformation beyond Buzzword
21
Oct
We alerted and problematized in the 10 years of this blog the
transformation that was being led by digital changes, social, educational, industrial and even behavioral aspects, most of the skeptics reacted, mocked or despised a real change that was happening.
The pandemic has shown that more than necessary tools can build bridges, establish new relationships, energize companies and avoid wasting time, money and especially in these times, endangering health.
Now everyone lives in the digital reality, companies have survived through online services, families, social groups, public services and meetings of various types depend on digital tools, shows depend on lives, meetings or posts on social media tools.
A buzzword emerged very strongly called the “digital transformation”, but the danger of opportunism is great for companies and sites that exploit and mystify these services and charge dearly for it, so some concepts are necessary, first what happens differently in generation Z of previous call of millennials, those who were born at the beginning of the millennium, therefore before the year 2000, which is now 22 to 37 years old.
The millenials followed the evolution of the Web (the pages, websites and blogs), they were born in a reality in which computers were an appliance, so they were only used at home and optionally at school, while generation Z through cell phones took the digital world to everywhere, create chat groups and behave differently with the credibility of websites, blogs and media networks, create their own relationships and idols, in general different from everything that is known.
Although more closed and with a tendency to have little social relationship, they are more critical than millennials, who are more anxious, more efficient and more demanding.
Thus, relations with the market are very different, they return to prefer shopping in physical stores and select well what they buy, less impulsive and already have the technology with excellent support, although very connected they already know the limits of technology.
Major economics magazines like Forbes and Fortune have done generation Z analyzes to understand the necessary market transformation, Forbes says it represents 25% of the current world population, digital is a natural part of their lives, like TV and the radio of past generations, while Fortune claims that 32 of generation Z are striving for a job of their dreams and rule out taking on any job, although temporarily accepted to lift the future.
Thus the old CRMs (Customer Relationship Management) do not work and many criticisms and analyzes made for the millennial generation are outdated.
According to Kasey Panetta, a researcher at Gartner, 5 new concepts are emerging: Composite architectures, agile and responsive architectures, Algorithmic trust, products, links, websites and reliable transactions, Beyond silicon, the limits of Moore’s law of the evolution of computers, now technologies smaller and more agile are sought, Formative Artificial Intelligence (AI) adaptation to the client, customization of services, times and location, and the Digital Me concept, a kind of passport to the digital world, tools and websites that already know the client and their needs, forms of behavior and preferences.
So the entire digital universe that seemed stable is also going to collapse and much of what is called “digital transformation” is just a digital mystification.
Panetta, Kasey. 5 Trends Drive the Gartner Hyper Cycle for Emerging Technologies, 2020. Available at: https://www.gartner.com/smarterwithgartner/5-trends-drive-the-gartner-hype-cycle-for-emerging-technologies-2020, Access: September 15, 2020
The importance of weak links
29
Sep
In network theory, weak links are important, not in network media
like facebook, instagram or other media, networks are forms of interpersonal relationships linked to certain interests and groups (hubs) that are important and could be more if they were understood dirty features and operating modes.
The weak link of a network, someone who is on the periphery of it and with little contact with the central group (the hubs) are in fact the great potential of these networks, in social life, in science and even in politics they were people with little connection with the power groups that made a difference.
Li from Alan Turing, creator of the modern digital computer model, who are “the times of people that nobody expects anything to do things that nobody can imagine”, he participated in a secret project at Bell Laboratories that unveiled the secret of the Enigma machine, of codification of messages of the Nazis during the 2nd. World War.
Einstein went to several schools, and it is not true that he was a poor student, he hated them all. his parents and teachers thought he had mental limitations, when in fact the school did not inspire him at all, he considered them weak.
Stevie Jobs, too, took little interest in his studies and was an easygoing student in the classroom, in a primary classroom when a teacher asked if they understood the universe, heard his reply that he did not understand “it is because we were so broke”.
Many are the simple people who point to a period of great difficulties, only media thinkers, networks of interests with audiences who want to hear certain responses to the current situation that are successful, in general they say that the pandemic is nothing, that when it passes let’s be happy, so it’s not just politicians looking at a complex reality with simplistic and poorly elaborated responses.
At the end of last week we said that “the last ones will be the first”, now we say something more than that, they are the ones that can make a difference, especially in the context of social and health severity that we are entering, in the “social network theory” Mark Granovetter, who studied the subject, explains that because they are distant, it is these weak ties that are able to take the message to be “shared” with people and groups from other circles, expanding the network.
GRANOVETTER, M. (1973). The strength of weak ties. In: American Journal of Sociology, University.
Translatio studiorum and writing techniques
03
Jun
The long period that went from the beginning
of registered writing, scriptura, until the appearance of copyists, called mixed orality, is called translatio studiorum, where writing itself will undergo many technical variations, and in them stand out São Jerônimo who compiled and elaborated the first version of the Bible.
During this period, the so-called Cappadocian priests stand out, Gregorio de Nissa (335, died in 394), his brother Basilio the Great, and Gregório de Nazianzeno, whose writing is important for what both Hannah Arendt and Byung Chull Han will analyze in the vita active, and here the information is linked in times of new media, but it will be done during the week.
Translation Studiorum, period of transfer of knowledge, from one era to another when the techniques of culture are changing, and thus their anthropotechnics, between different cultures and religions, especially in the West and the Middle East, where there is the culture of the original of the book of three great Abrahamic religions (comes from Father Abraham), the Koran, the Torah and the Bible.
The translatio thus corresponds to the period of peak and decadence of Greek-Christian thought, which has more links than is apparent, and which would be preserved and would continue in the Western world in the form of a dominant and influential philosophical and Trinitarian and Neoplatonic doctrine.
De Trinitate de Saint Augustine is as revealing as his popular book Confessions, and Plotinus’ influence cannot be denied, nor can it be overvalued, it is not denied because Plotino’s conception of One of the soul is essential, and overvalued because Augustine’s conversion displaces him from Plato’s deontological center, Sumo Bem, to the ontological: the person and Trinitarian of Christian thought.
However, Cappadocian priests bring concepts that can be explored in the light of current thinking, Ousía (οὐσία, correct pronunciation is “ouceea”), is translated a noun from the Greek language giving rise to essence and substance, but semse feminine and conjugation in the present participle of the verb “to be”, the Heideggerian interpretation is “present” or present (being-present).
We will also explore the meaning of the word hypostasis, from the Greek prosopon, it comes from Greek theology with the meaning of person, and in conjunction with ousia it gives a meaning to the Trinitarian.
The cultural crisis and the pandemic
15
Apr
The second great blindness of the Western crisis is culture, the book Anything Goes
by Theodore Dalrymple, pseudonym of english´s psychiatrist Anthony Daniel who treated dangerous prisoners, is an anthology of short stories written from 2006 to 2009, and called his studies declinology (see the video below) but in the book cited there are beautiful passages on how to read a culture. in many countries.
Since the dawn of human culture, the discovery of the Chauvet Cave (dated 32,000 BC) proves this, man builds and records his culture, and here a parallel with #StayAtHome this is done in a cave, probably a meeting place and protection of families.
It may seem too much the term used by Peter Sloterdijk, but human domestication is nothing other than the structuring of “domestic” life, and also the Greek origin of the word oikos-nomicus (we have already made a post) means oikos – home.
We add here Xenophon’s Socratic dialogue, which refers to the term how to be a good gentleman, Kalokagathos (good in beautiful, in Greek), which is thus a reference to culture.
Byung Chul Han, who wrote Salvação do Belo, where he criticizes the culture of the plain and in particular that of Jeff Koon and his sculptures of “baloons” (figure) that say a lot or nothing, the desire for total immunity, without seeking the co-immunity, concept of its master Sloterdijk, that can be applied to the current pandemic.
A hard article, even for me as an appreciator of Chul Han, about the current pandemic crisis, published in El País, states that: “it seems that Asia controls the epidemic better than Europe”, quotes the data of March 20 when the epidemic had not yet reached its peak in Europe and is based on the disciplined and ancestral structure of the east.
Earlier than us, they bet on Big Data, says the author, and “they suspect that big data may have enormous potential to defend themselves against the pandemic” says in the article by El País, but warns that this could lead to a digital dictatorship, as in China and this is not a change.
About the current culture, the author affirms “today not only the polished is turned to the beautiful, but also the ugly” in the work A Salvação do Belo (page 19), we hope that the scourge of the virus will move our hearts and make us go from discovery from interdependence, as Morin says, to solidarity.
https://veja.abril.com.br/videos/clube-do-livro/uma-aula-de-decliniologia-com-theodore-dalrymple/
Women and new media
09
Mar
The women’s day was yesterday, the prospect of a non-sexist society is very distant, even in European countries I contacted with sadness that sexism is still
a general culture, for example, harassment in France has high rates and in Portugal there are recent cases , where even a Supreme Court judge expressed his machismo in a case of domestic violence that he judged.
Wikipedia is the 5th.
The most accessed site in the world, it has more than 6 million entries, and despite having problems with editing and corruption in its entries, which is treated but can go online and cause confusion, its importance is undeniable, and denying it is not living the present reality.
New media is no different, Wikipedia the 5th. most read site in the world, it has recently been reported that the majority of women influential in scientific investigations are ignored by the site.
The article written by James Vicent in August 2018 in The Verge Magazine, says that 82% of the biographies are written about men, cites the example of Teresa Woodruff, a scientist who had no entry on Wikipedia (now has), and was named one of the most influential people in investigations and Artificial Intelligence by Time magazine in 2013.
Another influential researcher cited is Jessica Wade, a physicist at Imperial College London who wrote Pineau’s new entry, a system called QuickSilver, and spoke about Wikipedia:
“… it is incredibly biased and the under-representation of women in science is particularly bad”.
The article focused on AI research and also cited robotics researcher Joële Pineau.
However, new media have given women power and a voice too, it is undeniable that a number of excluded social groups, cultures almost disappeared, and many minorities now have a voice thanks to new media.
In social media media, facebook and instagram, there are countless cases of exposure of sexist images and content, which are not always denounced and punished for offensive practices
Digital influencer, the power in new media.
25
Feb
Digital influencer is a new area of expertise in the media, since the first bloggers
they exist, they talk about curious things from serious topics, to cooking, fitness, sports or anything that is on the rise at a given moment, those that are successful mean a lot in in terms of statistics and funding, but little in terms of serious and political content.
I quote from a Brazilian Felipe Neto, around 32 years old, I didn’t go check it out, I just read it somewhere, sometimes he’s smart, sometimes comedian and ironic, he talks about everything, especially unpublished cultural facts, like the Passos Family that formed a “ trupe ”that won with a carnival satire marchinha (*primary sing of carnival) “The fault is of the PT (left party)” on CBN radio won the marchinhas contest.
They say he has millions of followers; I didn’t check it out and there are also “robots” and “influencers” capable of producing values, but the visualizations are really astronomical. You must be unaware of Christian Figueiredo, who is around 21 and has already launched a book “Eu sou loko” (I´m crazy) and has already done marketing for Colacoca (or other) and Disney, and if it goes to a mall it will drive teenagers crazy, ask your son, nephew or grandson who he is , 50% chance that they will know.
The Santa Catarina´s Luba, Lucas Feurschütte. he is around 25 years old, and has already made a successful video with Christian Figueredo asking: “Are you a gay”, there is a third party that I don’t know who participates, but maybe he’s also successful, his success is Luba TVGames ( around 230 thousand followers), I will not exhaust the list, I just point out an unknown universe of those over 30 years old, at least the vast majority, young people are under their enormous influence.
If your son is a teenager, pay attention to these names: Júlio Cocielo, who got involved in a controversy for making a racist comment about the player Mbappé, oh this you know, another name is Luccas Neto, 25 million subscribers and billions of views,
The third in Brazil is Kéfera Buchmann do 5inco Minutos channel, I don’t know how ironic it is with the American program 60 minutes, but it talks about beauty, sketches, parodies and has a very fine humor and 11 million followers, Whindersson Nunes, who once in a lecture I played with him and all teenagers reacted, and the adult who would say the conversation did not understand anything, and of course, Felipe Neto.
From other countries all I know is youtuber PewDiePie, a Swedish comedian around 30 years old, I discovered that his name is Feliz Arvid Ulf Kjellberg, and also those from Instagram, but there are “common” media names like Cristiano Ronaldo and Messi players. soccer, Beyoncé and Selena Gomez singers, Justin Bieber singer and others, personally I am a follower of friends and family.
It’s all I know, I dedicate myself little to these conversations, but the desire for power made me go after what young people are concerned about, in 3 or 4 years they will be in college and I don’t want to miss the joke, or the conversation, or the “ power ”that people of our age lost to young people.
Oh, it’s all media people, yes, but the new media philosophers (its comm
The form of the in-formation
11
Feb
Western philosophy was built along a path that was not necessarily the only 
one available, so there is neither determinism nor thought and consequently neither history, this because of the fact that some categories were privileged over others.
Although it was possible to think of a single model of thought, socially it is impossible to think by a single method or a single path, this may seem contradictory to the previous thought, but it does not mean that in the midst of a set of thoughts and categories from certain times it was done for several reasons, including political, economic and cultural, the option for certain forms of thought was made.
The form of information is eveloped thus from the thoughts and visions of the world that influenced Western culture.
The aim of this post is not to exhaust this thought, but to travel with the help of some special readers, such as Aristotle and Plato, Augustine of Hippo and Thomas Aquinas, René Descartes, Imanuel Kant, David Hume, Hegel, Marx, Nietzsche, Husserl, Heidegger , Gadamer, Paul Ricoeur, Emanuel Lévinas, Peter Sloterdijk, Byung Chull Han, just to name a few that I consider fundamental, but without claiming to exhaust the thought of any of them.
It is possible by analyzing the penetration of these thinkers in daily life as well as in the structural ones of governments, states and world policies, how these influences happened and happen to determine our thinking, although we can naively imagine that what we think is original, or because of pragmatism that what exists is practical life and the need.
Moreover, even though they deny these are forms of thought linked to certain forms of thought, such as empiricism, skepticism and pragmatism.
Thus, through culture, education and, mainly, forms of social intervention by means of communication and advertising, there is an action-form of implanting these ideas within society and once constituted as an organized set of knowledge (an episteme) to implant in the within society, in-formation, that is, to implant ideas within society.
From Socrates, who in essence wanted to “instruct” men, through Plato and Aristoteles, to the modern state, citizens’ form of action through information is how ideas are formed and disseminated in the social fabric, specialy in XIX century, in XX there were any changes.
Between Vertigo and Two Popes
04
Feb
Brazilian democracy does not yet have depth
and maturity, everything is polarized between two exclusive points of view and both authoritarian, but neither is the case of Democracy in Vertigo with a clear interpretation of the facts of the young director Petra Costa, nor Dois Papas (Two Popes) under the direction of Fernando Meirelles, are good directors and have a view of the facts.
I start with Fernando Meirelles because it was his interview at Roda Viva (Brazilian TV program) that encouraged me to talk about the Brazilian Oscar nominations, which should make us all proud, although we may disagree, we need to learn this democratic right, both have cultural foundations.
Meirelles explained his vision of Francisco, which would be the original script of the film, which gradually became the dialogue and the admission of papal mistakes, both made mistakes, as we all do in life, but both manage to dialogue and look at the future of the church and man.
Brazilian democracy lacks this to admit the mistakes of the past, but it is clear, first of all, to know it well, otherwise this will never be possible and in this sense I value and liked the film by Pedra Costa.
In fact, it is necessary to know her story, Elena, her first film has what characterizes her and seems to be the guiding thread of her style, puts her “gaze”, which is clear by putting in the documentary she makes a swirling dance , reminiscent of the deceased sister and closes in a close-up of her eye, I mean, she sees herself putting her vision on the facts.
Seeing the debate, and remembering the films of Meirelles O Fiel Jardineiro (2005) and Cidade de Deus (2002), I see that the debaters (in tv program) know little about his work and are fixated on their own polarized opinions about the film, I also highlight the little trendy but excellent film “Essay on blindness” (2008) that would fit very well for what happens in Brazilian culture.
Both Petra’s documentary and Meirelles’ film have emotion, good images and photography, in short they are good, but most will stay with the polarization and not with the dialogue that art seeks.
2020: IT predictions
21
Jan
It is famous and historical predictions in the 70s by the presidents of DigitalEquipments and IBM that personal computers would not come true, but in the early 80s they were. The renowned Wired magazine said at that time that they would happen, but would be first adopted in companies and then in families, the reverse happened. T he magazine's predictions for simultaneous translation were for 2015, they happened in 2017 but there are still complaints about its effectiveness, the bet on hydrogen cars was for 2010, which is becoming reality are electric cars, slowly because of the market it is true, but also the technology of batteries and autonomy of the expensive ones still evolves. Five technologies may meanwhile change the market in 2020: 5G may definitely enter the market changing the business of smartphone operators , multiclouds as evolution of cloud storage will be an evolution of current clouds, AI in particular, Ma chine Learning will enter companies and businesses giving impetus to current IT. And, finally, many possibilities of mobility can change, with the evolution of IoT.
CES began in Las Vegas
08
Jan
The largest eletronica conference, CES began in Las Vegas, a novelty already presented is 8k TV without edge.
Samsung shows the 7680 x 4320 pixel, smart TV, brightness of more than 600 nits and support for HDMI 2.1, offering high color quality, contrast and sharpness.
Like mobile phones, the future change in the design of borderless TVs means they will become similar to frames placed on the walls.
Sony launches its Vision S electric car, and the PlayStation PS5.
Bosh launches its Virtual Visor that controls the brightness is the amount of Sun (see video).
